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Juliette Hayes x HR Business Owner

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The Situation:

A business owner in the recruiting industry came to us needing a more effective approach to marketing and personal branding. Their previous social media manager, an overseas VA, struggled to connect with the cultural nuances essential to growing an authentic, impactful presence online. As a result, their social media efforts weren’t resonating with their audience and were falling short of driving business growth. They also needed more robust content creation for a monthly newsletter, aimed at engaging clients and contributing to their business’s success.

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The Needs:​​​​

  • Professional copywriting/ghostwriting  and content strategy to boost their personal brand on social media.

  • Video content creation that resonates with their target audience.

  • A monthly newsletter focused on client relationships and business growth.

  • Increased social media engagement and follower growth.

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The Solution:

  • Revamped the social media strategy to focus on authentic, relatable content that aligned with their personal brand and industry expertise.

  • Leveraged our deep understanding of cultural nuances to create messaging that resonated with their target audience.

  • Managed video content production, showcasing their thought leadership in a visually engaging and impactful way.

  • Developed content designed to connect with potential clients and engage industry peers and prospects.

  • Took over the monthly newsletter, transforming it into a powerful tool for building stronger client relationships and driving business growth.

  • The newsletter now provides valuable insights, industry trends, and updates that keep clients engaged, informed, and loyal.

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The Impact:

  • Increased social media presence: We significantly boosted their online engagement, growing their follower base and increasing client inquiries.

  • Enhanced personal brand: Through consistent, high-quality content, their personal brand became a more prominent presence in the industry.

  • Stronger client relationships: The revamped newsletter now serves as an important touchpoint for  nurturing client relationships.

  • Business growth: Improved branding, strategic content, and ongoing client communication has contributed to reach in their business.

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Ready to simplify your life? Let’s chat about how Juliette Hayes can help.

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